01

TEAM FIRST

Equality is the first principle in building a team and we aim to provide a safe and democratic work place where our team can comfortably engage, explore and enjoy the creation process together.

02

AVOIDING OVERPRODUCTION

We are against producing more than our consumers need. Our goal is to design timeless towels no matter the season or the trends.

03

NATURAL SOURCES AND LESS CARBON PRINT

We make all of our business choices in an environmentally friendly and humane manner. We only use natural fibers in our production such us Cotton. Our packaging is made of recycled materials and comes with a plantable thank you card! Everything we put out are well- thought goods to be not wasted and to be sustainable.

04

SUPPORT LOCALS

We are committed to support local producers. That's why we went to Denizli, Turkey all the way from USA to find the craftsmen who mastered in Turkish Towels. 

05

DONATION

We pledge to donate 10% of our profits to selected charities that support children’s education worldwide. In addition, we launched a solidarity program called BeLilian for our charitable projects which are run by our ambassadors.  Click here to learn more about our philanthropic programs.